JURNAL AGRIMANSION

ANALISIS NILAI EKONOMI KOMODITAS CENGKEH DI DESA PONGGEOK KABUPATEN MANGGARAI BARAT NUSA TENGGARA TIMUR

2025-08-25T15:01:34+08:00

Cengkeh (Syzygium aromaticum) merupakan komoditas perdagangan vital bagi perekonomian petani Indonesia, termasuk di Desa Ponggeok, Manggarai Barat, Nusa Tenggara Timur. Penelitian ini bertujuan untuk menganalisis struktur biaya dan nilai ekonomi cengkih di Desa Ponggeok. Pengumpulan data dilakukan dengan metode kualitatif dan kuantitatif pada bulan Mei-Juni 2024 melalui observasi, wawancara, dan tinjauan pustaka. Sampel penelitian terdiri dari 80 responden pada tahun 2023 dan 2024. Analisis difokuskan pada pendapatan petani dan produktivitas lahan. Hasil penelitian menunjukkan struktur biaya petani sebesar 36,43%, yaitu dari Rp110.000 pada tahun 2023 menjadi Rp150.071 pada tahun 2024. Perekonomian petani di Desa Ponggeok mulai menunjukkan perkembangan, yang terlihat dari peningkatan pendapatan rata-rata sebesar 22,05%, dari Rp21.131.048 pada tahun 2023 menjadi Rp25.791.546 pada tahun berikutnya, 2024. Meskipun harga jual telah disesuaikan, petani masih dihadapkan pada kendala yang disebabkan oleh variasi hasil produksi dan pembatasan harga. Oleh karena itu, penelitian ini merekomendasikan perlunya diversifikasi varietas, penguatan kelembagaan koperasi, dan kebijakan stabilisasi harga oleh pemerintah untuk meningkatkan kesejahteraan petani dan keberlanjutan usaha tani cengkeh.

Kata kunci: Cengkeh, nilai ekonomi, struktur biaya.

MOTIVASI PETANI KAKAO BINAAN PT X DI KABUPATEN BULUNGAN: ANALISIS PENGARUH KARAKTERISTIK DAN DUKUNGAN PENYULUHAN

2025-08-29T00:59:08+08:00

Kakao merupakan komoditas yang sedang dikembangkan di Kabupaten Bulungan sebagai alternatif mata pencaharian. Namun, kakao di Kabupaten Bulungan termasuk kedalam komoditas yang masih berkembang dibandingkan komoditas unggulan lainnya seperti kelapa sawit. Hal tersebut seringkali membuat petani ragu untuk ikut serta pengembangannya. Maka, untuk menjaga perkembangannya, diperlukan motivasi yang tinggi dari petani sebagai pelaksana. Oleh karena itu, tujuan penelitian ini adalah menganalisis motivasi petani kakao berdasarkan pengaruh dari dukungan penyuluhan dan karakteristik petani. Dalam penelitian ini digunakan metode kuantitatif verifikatif dengan pegambilan sampel menggunakan metode samping jenuh (sensus) pada 108 petani kakao binaan PT X di Kabupaten Bulungan. Hasil penelitian menunjukkan, terdapat pengaruh positif dan signifikan dari dukungan penyuluhan terhadap karakteristik petani dan karakteristik petani berpengaruh positif dan signifikan terhadap motivasi petani. Selanjutnya, dukungan penyuluhan tidak berpengaruh langsung secara positif dan signifikan terhadap motivasi petani. Namun, motivasi petani dipengaruhi oleh dukungan penyuluhan melalui karakteristik petani sebagai variabel mediasi. Hasil dari temuan ini mengindikasikan perlunya rancangan program penyuluhan yang diarahkan pada peningkatan karakteristik petani agar dapat lebih mendorong petani untuk termotivasi melakukan usaha tani kakao melalui pengetahuan, keterampilan, sikap dan keberanian mengambil risiko.

ANALISIS KEBERLANJUTAN USAHATANI AGROFORESTRI KOPI DI KAWASAN GUNUNG GEULIS, JAWA BARAT

2025-09-03T13:34:01+08:00

Coffee is an agricultural commodity with high economic value and promising business opportunities, driven by the increasing demand and interest of consumers. One area with significant potential for coffee development is Gunung Geulis, where forest land has been converted into coffee plantations using an agroforestry system. This system is expected to maintain the ecological functions of the area, particularly hydrological services, while also providing economic benefits for the surrounding community. This study aims to examine the implementation process of coffee agroforestry farming in the Gunung Geulis area and determine its sustainability status. Data were collected through observation, interviews, and questionnaires. The analysis was conducted using the MDS-Rapcoffe method in R software to assess the level of sustainability and identify key leverage attributes influencing it. The coffee agroforestry farming process in Gunung Geulis includes upstream subsystems, cultivation subsystems, marketing subsystems, and supporting subsystems. The results show that in Jatinangor and Cimanggung Sub-districts within the Gunung Geulis area, the sustainability values are 64,55% and 66,73% respectively, which are categorized as moderately sustainable.

PENGEMBANGAN STRATEGI PEMASARAN PRODUK AYAM KRISPI FROZEN CHICKENESIA DALAM MENINGKATKAN OMSET PENJUALAN

2025-09-03T13:37:59+08:00

Ayam krispi frozen is a crispy chicken processed food through the process of frying or roasting, then frozen to maintain freshness, facilitate storage and distribution. This research aims to: 1) describe the marketing strategy of chickenesia frozen krispi chicken products, 2) calculate the impact of marketing strategy development on the sales turnover of chickenesia frozen krispi chicken, and 3) gain valuable knowledge, skills and insights. The approach method uses the “lean startup” method. Data analysis used descriptive qualitative and quantitative analysis based on entrepreneurial prototypes to describe process performance and outcome performance. The results showed that the marketing process of frozen chickenesia crispy chicken products went through 3 (three) stages, namely the preparation, implementation and evaluation/monitoring stages. The marketing strategies developed are business-to-business (B2B) and business-to-consumer (B2C) strategies. The business-to-business (B2B) strategy successfully reached the segment of housewives who wanted to start a small business, while the business-to-consumer (B2C) strategy effectively attracted teenagers, students, and employees as end consumers. The marketing strategies implemented proved to be able to increase product competitiveness and expand market reach. In addition, this activity has a positive impact on the cognitive ability of market analysis and business communication, affective development (soft skills) and conative ability.

PERAN PEREMPUAN DALAM OPTIMALISASI RANTAI DISTRIBUSI JAGUNG PIPIL UNTUK PENINGKATAN PENDAPATAN PETANI DI KECAMATAN MALANGKE BARAT

2025-09-03T13:57:43+08:00

The distribution of shelled corn in West Malangke District is dominated by intermediaries, resulting in a low farmer's share received by farmers, especially women farmers. This study aims to identify the role of women in the shelled corn distribution chain, analyze marketing margins, and evaluate the profit-to-cost efficiency of each distribution channel in West Malangke District. The results indicate four trading channels, with Channel I as the primary channel, where the highest marketing margin was recorded at IDR 325 per kg, but the lowest farmer's share was only 92.58%. Conversely, Channel IV, which eliminates the role of intermediaries, provided a farmer's share of 100%. The highest profit-to-cost ratio was achieved by village collectors in Channel I (0.68), while wholesalers had a relatively stable profit ratio across channels. These findings suggest that the shorter the distribution chain, the greater the profits received by farmers. The implications of this study emphasize the importance of shortening the distribution chain and empowering women farmers through more efficient market access, as well as the need for policies to improve trading efficiency to support farmer welfare.

NERACA BAHAN MAKANAN DAN KETERTELUSURAN KOMODITAS STRATEGIS BERAS DAN IKAN SELAR DI KOTA PALU

2025-09-04T07:53:13+08:00

Regional food security is highly influenced by the availability and distribution of staple foods that are stable and well-monitored. Palu City, as a food-vulnerable area, faces significant challenges in meeting community consumption needs, particularly for strategic commodities such as rice and selar fish. This study aims to analyze the availability and traceability of these strategic commodities in Palu City. A descriptive quantitative approach was used through the Food Balance Sheet (FBS) method combined with supply chain observation. The results showed that in 2024, rice availability reached 56,450 tons and selar/mackerel fish amounted to 3,420 tons. Daily per capita consumption was 399.12 grams for rice and 24.18 grams for selar fish. Rice was supplied from several surrounding districts, mainly Sigi and Parigi Moutong, while selar fish predominantly came from Parigi Moutong. This study highlights the importance of strengthening food distribution and traceability systems to ensure food security and safety in vulnerable areas like Palu City.

ANALISIS KINERJA DAN EFISIENSI RANTAI PASOK CENGKEH DI KABUPATEN GORONTALO

2025-09-04T08:59:01+08:00

Cengkeh merupakan komoditas sub sektor perkebunan yang memiliki nilai ekonomi tinggi. Selain konsumsi dalam negeri, cengkeh juga menjadi komoditas yang sering diekspor ke berbagai wilayah. Sebagai wilayah yang baru mengembangkan komoditas cengkeh Kabupaten Gorontalo masih memiliki tantangan dalam pengelolaan rantai pasok terutama untuk kinerja dan efisiensinya. Panjanganya alur rantai pasok cengkeh menyebabkan adanya distparitas harga yang mengakibatkan harga di tingkat petani dan pasar konsumen menjadi tinggi. Maka dari itu penelitian bertujuan untuk mengkaji 1). Bagaimana kinerja rantai pasok cengkeh di Kabupaten Gorontalo dan 2) Bagaimana efisiensi rantai pasok cengkeh. Penelitian ini menggunakan analisis supply chain operation refference untuk melihat kinerja rantai pasok dan analisis margin pemasaran yang dilanjutkan dengan farmer share. Hasil menunjukan bahwa terdapat 2 pola saluran pemasaran dengan peperapa pelaku utama yakni petani, pengumpul, pedagang besar, manufaktur. Kinerja rantai pasok yang dilihat dari reability, resposivitas, fleksibilitas,asset, dan cash to cash baik dari petani hingga perusahaan berada pada “Superior” Namun, efisiensi pemasaran menunjukkan margin yang tinggi dan farmer’s share yang rendah, menandakan bahwa petani belum memperoleh nilai yang optimal. Oleh karena itu, diperlukan upaya peningkatan sistem pemasaran dan penguatan posisi tawar petani dalam rantai pasok

STRATEGI PENINGKATAN KINERJA PENYULUH PERTANIAN DI KABUPATEN MUARA ENIM PROVINSI SUMATERA SELATAN

2025-09-06T20:45:07+08:00

Conducted in three different locations in Muara Enim Regency including the implementation of research at BPP Sri Tanjung, Semende Darat Tengah District, BPP Pandan Enim, Tanjung Agung District and BPP Ujan Mas District, Muara Enim Regency Agriculture Service and involving farmers was carried out Purvosive (Intentional) considering that the BPP is the District with the most extension workers. The research analysis used SWOT analysis. Research Results show Based on the research that has been conducted, the results of the study show that there are internal and external factors in the strategy to improve the performance of agricultural extension workers in Muara Enim Regency, internal factors have 2 indicators, namely strengths and weaknesses. Strength indicators have 5 attributes, namely: There is great motivation in extension workers, the ability to utilize technology, having a clear extension program, appropriate salaries and support for work programs/training. Meanwhile, the weakness indicators consist of 6 attributes, namely: Decreased work enthusiasm due to age factors, Lack of monitoring of extension performance, Limited extension facilities and infrastructure, Lack of supervision of agricultural extension workers, Lack of technological expertise and Lack of funds for extension activities. While External Factors also consist of 2 indicators, namely Opportunities and Threats which consist of 6 opportunity attributes, namely Assistance provided by regional government policies, technological advances, giving awards to agricultural extension workers who excel, cooperation between related agencies, government policies in improving agriculture. Threat factors consist of Diverse cultures of fostered farmers, diverse geographical conditions of work locations, changes in administration, farmers' distrust of the performance of agricultural extension officers, overlapping programs between related agencies and lack of public interest in the agricultural sector.

ANALISIS USAHATANI BUNGA KRISAN DI KECAMATAN CIPANAS KABUPATEN CIANJUR

2025-09-15T20:03:54+08:00

Chrysanthemum flowers are a horticultural commodity with significant development potential due to their high economic value. One of the chrysanthemum-producing villages is Sindanglaya Village, located in Cipanas Subdistrict, Cianjur Regency. This study aims to analyze the costs, revenues, income, and feasibility of chrysanthemum farming. The research employed a descriptive quantitative approach. The sampling technique used was non-probability sampling, specifically the saturated sampling method. The sample consisted of 25 chrysanthemum farmers in Sindanglaya Village. Data were collected through interviews using a structured questionnaire. The data analysis included cost analysis, revenue analysis, income analysis, R/C ratio, B/C ratio, and break-even point (BEP) analysis for both production and price. The results showed that the total cost of chrysanthemum farming with an average land area of 0.3 hectares was IDR 28,109,563 per planting season. The average revenue was IDR 48,885,000 per season, resulting in an income of IDR 20,775,437 per season. The feasibility analysis indicated that the R/C ratio was 1.739, the B/C ratio was 0.739, the production BEP was 1,874 bunches per planting season, and the price BEP was IDR 8,162.5 per bunch. Based on these findings, it can be concluded that chrysanthemum farming in Sindanglaya Village is profitable and feasible to continue.

PERANCANGAN STRATEGI OPTIMALISASI PRODUKSI SAGU BASAH UNTUK MENDUKUNG KEBERLANJUTAN USAHA PENGOLAHAN: PENDEKATAN SWOT-AHP

2025-09-15T21:01:53+08:00

Optimalisasi produksi sagu basah bukan hanya kebutuhan teknis, tetapi juga merupakan bagian penting dari strategi pengembangan agribisnis lokal yang berkelanjutan. Penelitian ini bertujuan untuk merumuskan strategi optimalisasi produksi sagu basah guna mendukung keberlanjutan usaha pengolahan di Desa Poreang. Penelitian ini dilakukan di Desa Poreang, Kecamatan Tanalili, Kabupaten Luwu Utara, Provinsi Sulawesi Selatan. Responden penelitian ini berjumlah 12 orang yang terdiri dari petani, pelaku usaha pengolahan sagu basah, pedagang, dan tenaga ahli dari instansi pemerintah serta perguruan tinggi. Metode analisis data yang digunakan adalah analisis SWOT-AHP. Hasil penelitian ini menunjukkan bahwa strategi yang dihasilkan meliputi diversifikasi produk, penguatan kapasitas usaha, dan pemanfaatan limbah sagu berbasis ekonomi sirkular (SO); peningkatan akses pembiayaan, pelatihan manajerial, dan teknologi tepat guna (WO); konservasi lahan dan revitalisasi peran pelaku lokal (ST); serta pembentukan koperasi produsen dan kolaborasi kelembagaan untuk mitigasi risiko dan penguatan keberlanjutan (WT).

ANALISIS PENDAPATAN RUMAH TANGGA PETANI PADI PADA TIPOLOGI LAHAN BASAH DI KOTA PALEMBANG SUMATERA SELATAN

2025-09-16T08:59:31+08:00

ABSTRAK

Pendapatan usahatani padi sangat dipengaruhi oleh hasil pertanian yang bergantung pada kualitas dan akses terhadap lahan basah. Disparitas pendapatan petani disebabkan oleh perbedaan kondisi tipologi lahan basah seperti pasang surut dan non pasang surut atau lebak yang secara langsung mempengaruhi kemampuan rumah tangga petani untuk membeli dan mengkonsumsi pangan. Penelitian ini dilakukan untuk mengkaji pendapatan usahatani padi pada tipologi lahan basah di Kota Palembang. Penelitian ini dilaksanakan di Kelurahan Karya Jaya dan Kelurahan Keramasan Kecamatan Kertapati Kota Palembang Provinsi Sumatera Selatan. Data yang diambil merupakan data pada tahun 2024. Metode penelitian yang digunakan yaitu Metode survey. Total sampel pada penelitian ini adalah 138 jiwa. hasil penelitian disimpulkan bahwa pendapatan rumah tangga petani padi di Kota Palembang memiliki rata-rata total pendapatan sebesar Rp73.247.070,23 per tahun. Komponen terbesar berasal dari sektor non-usahatani sebesar 83,61%, disusul oleh usahatani padi sebesar 9,11% dan usahatani non padi sebesar 7,28%. Hal ini menunjukkan bahwa sebagian besar petani menggantungkan penghasilan utama mereka bukan dari aktivitas pertanian, melainkan dari sektor di luar pertanian, sehingga peran kegiatan non-usahatani sangat dominan dalam menopang ekonomi rumah tangga.

Kata kunci: Pendapatan usahatani padi, Pendapatan Non usahatani, Tipologi lahan basah.

ABSTRACT

Rice farming income is strongly influenced by agricultural yields, which depend on the quality and access to wetlands. Disparities in farmer income are caused by differences in wetland typology conditions, such as tidal and non-tidal, or lebak, which directly affect the ability of farming households to purchase and consume food. This study was conducted to examine rice farming income in wetland typology in Palembang City. This study was conducted in Karya Jaya Village and Keramasan Village, Kertapati District, Palembang City, South Sumatra Province. The data collected were from 2024. The research method used was the survey method. The total sample in this study was 138 people. The results of the study concluded that the average total income of rice farming households in Palembang City was Rp73,247,070.23 per year. The largest component came from the non-farming sector at 83.61%, followed by rice farming at 9.11% and non-rice farming at 7.28%. This indicates that most farmers rely on non-agricultural sectors for their primary income, not agricultural activities. Therefore, non-farm activities play a significant role in supporting the household economy.

Keywords: Non-farm income, Rice farming income, Wetland typology.

Sustainability Assessment of Creating Shared Value in Social Forestry Enterprises: An SROI and SDGs Perspective from KUPS Kopi Ringkeh

2025-09-16T10:50:45+08:00

This study evaluates the sustainability impact of the Creating Shared Value (CSV) program implemented by PT Pupuk Sriwidjaja in Tebat Benawa Village, South Sumatra, focusing on social, economic, and environmental dimensions. The research targets the Kopi Ringkeh Social Forestry Business Group operating within the Mude Ayek Customary Forest, South Sumatra's first legally recognized customary forest. A mixed-methods approach was employed, combining survey-based Likert scale analysis with in-depth interviews. The census sampling covered all group members, enabling comprehensive data triangulation. Results demonstrate improvements in social cohesion, community participation, and knowledge capacity. Economically, income diversification and emerging employment opportunities signal local economic revitalization. Environmentally, increased awareness of sustainable practices is observed, though waste and water management require further intervention. The Social Return on Investment (SROI) analysis revealed a favorable ratio of 1.99, indicating that for every unit of investment, nearly twice the value was generated in social and environmental benefits. These findings align with several SDGs, notably Goals 1, 8, 12, 13 and 17. The study concludes that CSV programs, when integrated with local wisdom and inclusive partnerships, can serve as a scalable model for sustainable rural development and long-term resilience. Strategic policy replication is recommended for similarly profiled communities.

Keywords: Community-Based Economic Development, Creating Shared Value (CSV), Social Forestry, Social Retur non Investment (SROI), Sustainable Development Goals (SDGs)

TRANSFORMASI KEBIJAKAN PEMBANGUNAN PERTANIAN DI INDONESIA: STRATEGI MENUJU KETAHANAN PANGAN BERKELANJUTAN

2025-09-29T19:38:23+08:00

Agricultural policy transformation aims to increase productivity, sustainability, and farmers' welfare while meeting the demands of economic, social, and environmental developments. This will have an impact on national food security. Therefore, it is important to study how to empower small businesses in the food sector to be more productive and sustainable and how to promote food diversification based on local potential and local wisdom. This study aims to analyze the transformation of agricultural development policies in Indonesia and its impact on national food security. The type of research is qualitative with a literature review method. The results of the analysis show that sustainable food security can be achieved with the strategy of building food supply from domestic production and national food reserves, empowering small-scale businesses engaged in the food sector which is a dominant feature of the Indonesian agricultural economy, increasing the capacity of farmers through training and technical assistance, counseling related to crop diversification for business efficiency and accelerating technology dissemination, promoting food loss reduction through the utilization of food handling, processing and distribution technology, promoting food consumption diversification based on the potential of local food resources, regional food diversity, and local wisdom, improving the nutritional status of the community through enrichment or fortification of certain nutrients in foods consumed by most people, such as rice, cooking oil and salt, striving to create the ability to ensure that food distributed or traded to the public has safe, hygienic, quality, nutritious characteristics, and does not conflict with religion, beliefs and culture of the community, strengthening and facilitating the development of efficient food marketing and trade in rural areas, management of basic food reserves of central and local governments to maintain stability of food supply and prices, using international food trade policy instruments by prioritizing national interest considerations and in line with international agreements, revitalizing the community food barn institutional system into a community food reserve system managed with the principle of economic efficiency while still having a social function, providing subsidized food assistance in accordance with local food consumption patterns for the poor and food-insecure communities.

ANALISIS PENGENDALIAN PERSEDIAAN BAHAN PENUNJANG KENARI (Canarium indicum L.) DENGAN METODE ECONOMIC ORDER QUANTITY (EOQ) PADA DAHLIA BAKERY

2025-10-01T07:19:13+08:00

Manjemen persediaan bahan penunjang seperti kenari (Canarium indicum L.) memiliki peran penting dalam proses produksi di industri makanan, termasuk pada UMKM Dahlia Bakery. Namun, pengadaan kenari di Dahlia Bakery masih dilakukan secara tidak terstruktur dan bergantung pada kedatangan pemasok tanpa jadwal tetap, sehingga menyebabkan frekuensi pemesanan yang tinggi dan biaya persediaan yang tidak efisien. Penelitian ini dilakukan untuk menjawab permasalahan tersebut dan menganalisis bagaimana metode Economic Order Quantity (EOQ), Reorder Point (ROP), dan Safety Stock dapat diterapkan dalam menentukan jumlah pembelian optimal, titik pemesanan ulang, serta total biaya persediaan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa dengan penerapan EOQ, jumlah pembelian optimal adalah 167 kg per pesan dengan frekuensi pemesanan 11 kali per tahun, safety stock sebesar 1 kg, dan reorder point sebesar 40 kg. Total biaya persediaan dapat ditekan dari Rp14.246.345 menjadi Rp1.253.250, menghasilkan efisiensi sebesar Rp12.993.095. Penelitian ini menyimpulkan bahwa penerapan metode EOQ secara berkelanjutan dapat meningkatkan efisiensi pengelolaan persediaan dan menunjang kelancaran proses produksi di Dahlia Bakery.

Pola Kerja Kemitraan Usaha Penggilingan Padi Karya Tani dengan Perum Bulog di Desa Waimital

2025-10-04T10:29:29+08:00

Penelitian ini bertujuan untuk menganalisis pola kerja kemitraan antara usaha penggilingan padi Karya Tani dengan Perum Bulog di Desa Waimital, Kecamatan Kairatu, Kabupaten Seram Bagian Barat. Kemitraan ini diharapkan dapat meningkatkan pendapatan petani dan efisiensi usaha penggilingan padi. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pengumpulan data primer melalui wawancara dan observasi, serta data sekunder dari literatur terkait. Hasil penelitian menunjukkan bahwa pola kemitraan yang terjalin adalah subkontrak, di mana Karya Tani bertanggung jawab untuk menyediakan beras dengan jumlah minimum yang ditetapkan oleh Bulog. Pendapatan usaha penggilingan padi Karya Tani mengalami peningkatan signifikan setelah menjalin kemitraan, dengan total penerimaan meningkat dari Rp. 328.000.000 pada tahun 2023 menjadi Rp. 492.600.000 pada tahun 2024. Efisiensi usaha juga terukur melalui Revenue Cost Ratio (RCR) yang menunjukkan nilai lebih dari satu, yaitu 1.376 sebelum bermitra dan 1.298 setelah bermitra, yang mengindikasikan bahwa usaha ini layak dan menguntungkan.

This study aims to analyze the partnership working pattern between Karya Tani rice milling business and Perum Bulog in Waimital Village, Kairatu Sub-district, West Seram Regency. This partnership is expected to increase farmers' income and the efficiency of the rice milling business. The research method used is descriptive quantitative with primary data collection through interviews and observations, as well as secondary data from related literature. The results show that the partnership pattern is subcontracting, where Karya Tani is responsible for providing the minimum amount of rice set by Bulog. Karya Tani's rice milling business income has increased significantly after establishing a partnership, with total revenue increasing from Rp. 328,000,000 in 2023 to Rp. 492,600,000 in 2024. Business efficiency is also measured through the Revenue Cost Ratio (RCR) which shows a value of more than one, namely 1.371 before partnering and 1.295 after partnering, which indicates that this business is feasible and profitable.

ANALISIS HARGA BERAS DI PROVINSI JAWA TIMUR

2025-10-04T11:09:54+08:00

Kebutuhan pangan mempunyai arti yang luas dan kompleks dimana ketersediaan, distribusi dan keterjangkauan oleh daya beli masyarakat menjadi topik dalam kebijakan ekonomi nasional. Stabilisasi harga pangan merupakan indikator yang banyak diperbincangkan. Beras merupakan salah satu bahan pangan yang harganya sangat fluktuatif. Penelitian ini bertujuan untuk menganalisis tren produksi, konsumsi, ketersediaan dan harga beras, menganalisis faktor-faktor yang mempengaruhi harga beras dan menganalisis integrasi pasar beras produsen dan pasar beras konsumen. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa, 1) Tren produksi beras di Provinsi Jawa Timur cenderung menurun sedangkan tren konsumsi, ketersediaan dan harga beras cenderung meningkat. 2) Faktor-faktor PDRB, Produksi Beras, Luas Panen, KURS dan Volume Impor Beras berpengaruh positif dan signifikan terhadap hubungan jangka pendek. Variabel infiltrasi tidak berpengaruh. 3) Integrasi pasar beras produsen dan pasar beras konsumen memiliki hubungan integrasi yang lemah.

Analisis Risiko Usahatani Kelapa Sawit Rakyat Di Kampung Selamat Kecamatan Tenggulun Kabupaten Aceh Tamiang

2025-10-04T14:34:14+08:00

Salah satu komoditas unggulan yang ada di Indonesia adalah kelapa sawit, yang memberikan kontribusi besar terhadap devisa negara. Namun, produktivitas perkebunan rakyat seringkali tertinggal dibandingkan dengan perkebunan besar, terutama akibat risiko produksi, biaya, dan pendapatan yang tinggi. Penelitian ini bertujuan untuk menganalisis risiko usahatani kelapa sawit rakyat di Kampung Selamat, Kecamatan Tenggulun, Kabupaten Aceh Tamiang. Kajian ini dilakukan dengan pendekatan deskriptif kualitatif untuk menilai risiko produksi, biaya, dan pendapatan yang dihadapi petani kelapa sawit rakyat. Data dikumpulkan melalui survei kepada 88 responden yang dipilih menggunakan metode simple random sampling. Analisis data mencakup perhitungan koefisien variasi (CV) untuk menentukan tingkat risiko serta analisis pendapatan untuk mengevaluasi keuntungan usahatani. Hasil penelitian menunjukkan bahwa petani menghadapi risiko produksi yang moderat dengan variasi yang dipengaruhi oleh fluktuasi hasil panen dan harga. Risiko biaya muncul akibat ketergantungan pada input produksi, seperti pupuk dan pestisida, sedangkan risiko pendapatan disebabkan oleh ketidakpastian harga pasar. Penelitian ini juga menemukan bahwa meskipun ada risiko, usahatani kelapa sawit rakyat di Kampung Selamat tetap memberikan keuntungan dengan rata-rata R/C ratio di atas 1, yang menunjukkan usaha ini layak secara finansial. Temuan ini menggaris bawahi pentingnya strategi mitigasi risiko melalui optimalisasi penggunaan input produksi dan diversifikasi pendapatan petani. Selain itu, dukungan kebijakan dan program pemerintah seperti Peremajaan Sawit Rakyat (PSR) serta penerapan standar keberlanjutan, seperti ISPO, dapat meningkatkan produktivitas dan efisiensi usahatani. Penelitian ini diharapkan memberikan kontribusi terhadap pengembangan kebijakan agribisnis dan perencanaan strategis di sektor perkebunan kelapa sawit rakyat.

ANALISIS TINGKAT BRAND AWARENESS DAN STRATEGI OPTIMALISASI PEMASARAN PUPUK NPK KOPI

2025-10-11T11:44:24+08:00

Coffee plantations in South Sumatra face productivity problems that are not optimal. This opens up opportunities for PT Pupuk Sriwidjaja (Pusri) Palembang to develop product innovations, namely NPK Coffee formula 18-8-18 fertilizer specifically for coffee plants. Manufacturers need to know the level of consumer brand awareness to determine the right strategy in marketing their products. This study aims to analyze the level of brand awareness of coffee farmers in Semende Darat Laut towards NPK Kopi Pusri fertilizer and formulate a marketing communication strategy carried out by Pusri in increasing brand awareness with SWOT analysis and analyzing the most optimal marketing communication strategy implemented by Pusri based on the level of brand awareness of coffee farmers in Semende Darat Laut. The results of the analysis showed that the level of brand awareness of coffee farmers in Semende Darat Laut District towards NPK Kopi Pusri fertilizer was in the high category, with the majority of farmers calling this brand spontaneously (top of mind) and most others were able to remember it (brand recall). The strategy that can be implemented is to aggressively expand the market by increasing production capacity, expanding distribution to remote areas, and strengthening promotional activities based on extension and demonstration plots in order to build farmer trust, increase product adoption, and strengthen the brand position in the national coffee fertilizer market.

EVALUASI INOVASI RASA TERHADAP PRODUK CEMILAN TRADISIONAL (STUDI KASUS PADA PT. SINUR RASYID SEJAHTERA DI KOTA MAKASSAR)

2025-10-11T20:36:01+08:00

Entrepreneurship is a strategic means for students to develop their potential, practice independence, and apply their knowledge directly in the real world. Entrepreneurship not only serves as an alternative source of income but also as a medium for learning important skills such as leadership, decision making, and creativity. This study is motivated by the market potential in the traditional culinary sector, particularly traditional snacks, which still have a wide customer base in society. Additionally, this entrepreneurial initiative aims to empower local agricultural products such as peanuts and spices, which are easily obtainable from nearby farmers. The type of business developed involves production and marketing in three flavor variants—original, balado, and barbecue—with attractive and informative packaging to enhance competitiveness. The objectives of this activity are to create an independent and sustainable business, optimize the utilization of local raw materials, and contribute economically and socially to the surrounding community. The implementation of the activity was carried out through an entrepreneurship approach based on market research and product innovation. The results indicate a positive response from consumers toward the development of flavor variants. This entrepreneurial activity has the potential to grow as a model for local agribusiness-based enterprises that are not only profit-oriented but also promote sustainability and community empowerment.

PROTOTYPE PRODUK MAKANAN DESSERT ”CHEESECUIT” (STUDI KASUS PADA USAHA CHEESEECUIT D&E DI KOTA MAKASSAR)

2025-10-12T21:46:00+08:00

Cheesecuit D&E is a micro business in Makassar that produces desserts made from cheese and biscuits. This study aims to create a prototype food product, a dessert, according to consumer needs and preferences. The research method used a qualitative descriptive approach, involving market surveys, identifying consumer needs and preferences, designing the product, and testing the prototype. The results showed that data and information were collected from a target market consisting of 27% males and 73% females, with an average age of 30 years and mostly students. The most preferred flavors were cheese and chocolate. The initial stage of developing the “cheesecuit D&E” dessert prototype involved conducting market surveys, designing the product, creating the initial product, conducting organoleptic tests, and finalizing the product. The product resulted in a product design that was in line with consumer preferences. Organoleptic tests showed a significant improvement in taste and visual aspects, especially for the cheese variant.

KONTRIBUSI USAHATANI PADI TERHADAP PENDAPATAN RUMAH TANGGA PETANI DI DESA CANGKRINGSARI KECAMATAN SUKODONO

2025-10-18T10:55:07+08:00

Provinsi Jawa Timur merupakan salah satu penghasil padi terbesar di Indonesia, dengan kontribusi mencapai 17,44% terhadap produksi nasional. Namun usahatani padi sering menghadapi berbagai tantangan, seperti fluktuasi harga, kenaikan biaya produksi, dan penyempitan lahan akibat alih fungsi. Kondisi ini menyebabkan pendapatan dari usahatani padi menjadi tidak stabil, sehingga banyak petani mencari pendapatan tambahan dari sektor non-pertanian untuk memenuhi kebutuhan rumah tangga. Penelitian ini bertujuan untuk menganalisis kontribusi usahatani padi terhadap pendapatan rumah tangga petani. Lokasi penelitian berada di Desa Cangkringsari, Kecamatan Sukodono, Kabupaten Sidoarjo, dengan pendekatan kuantitatif. Sampel penelitian sebanyak 65 petani dipilih menggunakan metode stratified random sampling berdasarkan tiga kategori luas lahan yang dikelola. Data dianalisis menggunakan perhitungan analisis kontribusi, Hasil penelitian menunjukkan bahwa kontribusi usahatani padi terhadap total pendapatan rumah tangga tergolong rendah pada petani dengan luas lahan <0,50 ha (15,70%) dan 0,50-0,86 ha (29,89%). setya tergolong sedang pada petani dengan luas lahan >0,86 ha (32,06%).